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Salmon
is one of the most important fish in the world. We have resources on both farm-raised Atlantic and wild Alaskan.
Salmon
is #3 in U.S. per capita consumption.
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Creating
an appealing fresh display is an art. Most shoppers do not have seafood on their grocery list. They react to what they see.
Your display case must make them stop and look.
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Grand opening and remodel of a seafood department can be a very stressful time for staff. Plan ahead as much
as you can, take the time to train your staff before the opening day celebration.
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Search for ways to maximize your sales and reach more customers in your store. Statistics show that less than 10%
of the shoppers in the average supermarket make a purchase at the seafood counter.
Look at it this another way...
90% of your shoppers
are potential seafood customers.
One way to reach more of them is with bilingual packaging. Consider processed products that speak English,
Spanish, French, etc., to your customers.
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